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Legal Terms of service

Terms of service

These terms govern a business's use of LeadSethu. They are written to be read. If anything is unclear, ask us before you sign up.

Last updated 4 October 2026

1. The agreement

These terms are an agreement between [Registered legal entity name], [Registered office address] (“we”, “us”), and the business that signs up for LeadSethu (“you”, the “Customer”). The person accepting them confirms they are authorised to bind that business.

If you and we sign an order form or written proposal, it forms part of this agreement. Where it conflicts with these terms, the order form wins.

LeadSethu is for business use only. It isn't offered to consumers.

2. The service

LeadSethu is lead-response and CRM software. Depending on your plan, it includes:

  • automated WhatsApp replies drafted from the catalogue and answers you provide;
  • lead scoring, a shared inbox, pipeline stages, tasks, follow-up sequences, My Day, bookings, owner alerts and reports;
  • multi-user access with roles and an audit log;
  • optionally, an automated phone line for enquiry calls.

We may improve and change the service over time. We won't remove a core feature you are paying for during a paid term without telling you in advance and, if it materially reduces the service, offering a pro-rata refund.

3. Accounts and access

  • Each person using LeadSethu needs their own login. Don't share accounts.
  • You are responsible for who you give access to, their roles, and removing access when they leave.
  • Keep passwords confidential, and tell us promptly if you suspect unauthorised access.

4. Your responsibilities

Because LeadSethu sends messages and answers calls in your business's name, you agree to:

  • Keep your catalogue accurate. Replies are drafted from the offerings, prices and answers you provide. You are responsible for that information being correct and lawful.
  • Mark what needs a person. Mark any offering or topic that needs professional judgement as needing a person, such as custom quotes, medical, legal or financial questions. LeadSethu must not be used to give medical, legal or financial advice.
  • Have permission to message. Get and record your customers' opt-in before sending them business-initiated WhatsApp messages, and honour requests to stop, as WhatsApp's Business Policy requires.
  • Be honest about automation. Don't present LeadSethu's automated replies or phone line as a named member of staff, and comply with any law that requires you to disclose automated communication.
  • Call recording. Keep the recording notice switched on for the phone line, and don't change it in a way that makes it misleading or removes the caller's ability to refuse.
  • Follow platform policies. Comply with the WhatsApp Business Terms, Business Policy and Commerce Policy, and with Meta's other applicable terms. Don't use LeadSethu for products or services those policies prohibit.
  • Act as Data Fiduciary. You are responsible, under the DPDP Act and other law, for having a lawful basis to process your customers' personal data, for your own privacy notice, and for responding to their requests. We will help you, as described in section 7.

5. Acceptable use

You must not use LeadSethu to:

  • send spam, unsolicited bulk messages, or messages to people who have asked you to stop;
  • harass, deceive or defraud anyone, or impersonate another business or person;
  • collect sensitive data you don't need, such as passwords, card numbers, or government ID numbers;
  • break any law, including consumer protection, telecom and data protection law;
  • probe, overload, reverse-engineer or get around the security of the service.

We may suspend messaging or the phone line immediately if your use puts your WhatsApp number, other customers, or the service at risk. We will tell you why, and restore access once the problem is fixed.

6. Third-party services and costs

LeadSethu works with services we don't control:

  • WhatsApp Business Platform (Meta). Your WhatsApp Business account and phone number belong to you. Meta charges for conversations and template messages under its own pricing, billed to the payment method on your Meta account. Meta may approve or reject templates, limit messaging, or change its platform. We're not responsible for Meta's decisions, but we'll help you deal with them.
  • Voice provider. If you use the phone line, call charges are billed by the voice provider to an account in your name, at its rates. You can see your usage there.
  • AI and hosting providers. We use the sub-processors listed in our privacy policy.

These charges are separate from our fees, and you pay them directly.

7. Your data and data protection

  • You own your data. This covers your catalogue, your customers' details and conversations, and everything your team enters. You give us permission to process it only to provide, secure and support the service for you.
  • We act as your Data Processor for your customers' personal data, as described in our privacy policy. We process it only on your instructions, keep it confidential, protect it with appropriate security, use only the sub-processors we list, and help you respond to your customers' requests.
  • Requests that come to us directly. If one of your customers asks us to access, correct or erase their data, we will pass the request to you within 3 working days. You agree that, if you have not acted on an erasure request within 30 days, we may erase that person's data ourselves unless the law requires it to be kept.
  • Breaches. We will tell you without undue delay if we become aware of a breach affecting your customers' data, and help you meet your notification duties.
  • Aggregate information. We may use anonymised, aggregated information about how the service is used, such as message volumes or feature use, to run and improve it. It never identifies you or your customers.

8. Fees and payment

  • Our fees, billing period and any setup charge are set out in your order form or written quote.
  • Invoices are payable within 15 days unless the order form says otherwise. Fees are exclusive of GST and other applicable taxes, which are added to invoices.
  • If an invoice is more than 30 days overdue, we may suspend the service after giving you at least 7 days' written notice.
  • We may change our fees at renewal by giving you at least 30 days' notice.
  • Except as stated in these terms, fees already paid are not refundable.

9. Availability and support

We work to keep LeadSethu available at all times and to fix problems quickly. Support channels and response targets are described on our support page. Planned maintenance will be scheduled outside common business hours in India where possible.

The service depends on the internet, Meta, the voice provider and other third parties. We don't guarantee uninterrupted or error-free operation. Automated replies and phone conversations are produced by software and can occasionally be wrong. That's why you control the catalogue, what needs a person, and every booking confirmation.

10. Intellectual property

We own LeadSethu, including its software, design and documentation. We give you a non-exclusive, non-transferable right to use it for your business during the agreement. You own your data and your brand. If you send us feedback, we may use it to improve the service without obligation to you.

11. Confidentiality

Each of us will keep the other's non-public business information confidential, and use it only for this agreement. This doesn't apply to information that is public through no fault of the receiving party, was already known to it, or must be disclosed by law.

12. Term, termination and your data afterwards

  • The agreement starts when you sign up or sign an order form, and continues for the term stated there. Unless the order form says otherwise, it renews for the same period unless either side gives notice before the renewal date.
  • Either side may end the agreement if the other materially breaches it and doesn't fix the breach within 15 days of written notice.
  • When the agreement ends, we stop sending messages and answering calls for you. On request made within 30 days, we will give you a copy of your leads and conversations in a standard format. We erase your data within 90 days after the end, except where the law requires us to keep it, for example invoices.
  • Your WhatsApp Business account and phone number remain yours. We will help you disconnect them from LeadSethu.

13. Warranties and disclaimers

We will provide the service with reasonable skill and care. Apart from that, and to the extent the law allows, the service is provided “as is”. We make no other warranties, express or implied, including of fitness for a particular purpose. We don't guarantee any particular business result, such as a number of leads, conversions or sales.

14. Limitation of liability

  • Neither of us is liable to the other for indirect or consequential loss, or for loss of profit, revenue, goodwill or data that could have been avoided with reasonable backups or precautions.
  • Each party's total liability under this agreement in any 12-month period is limited to the fees you paid us in the 12 months before the claim arose.
  • These limits don't apply to your payment obligations, to either party's breach of confidentiality, to your breach of the acceptable-use rules, or to liability that the law doesn't allow to be limited.

15. Indemnity

You will compensate us for third-party claims, fines and reasonable costs arising from your catalogue content, from messages you or your team send, from your breach of section 4 or section 5, or from your failure to have a lawful basis to message or record your customers.

16. General

  • Changes to these terms. We may update these terms. We'll give at least 30 days' notice of material changes, and they take effect at your next renewal unless you agree sooner.
  • Notices. Notices to us go to [Support email address]. Notices to you go to the account owner's email address.
  • Force majeure. Neither party is liable for delays caused by events beyond its reasonable control.
  • Assignment. You may not transfer this agreement without our consent. We may transfer it as part of a merger or sale of our business, and will tell you.
  • Governing law. These terms are governed by the laws of India. The courts at [City for jurisdiction] have exclusive jurisdiction.
  • Entire agreement. These terms, your order form and our privacy policy are the whole agreement between us about LeadSethu.